Tuesday, December 31, 2019

Management Accounting And Control Systems Essay - 1998 Words

In the last 20 years, the business environment has changed dramatically with the widespread adoption of the internet and other massive technological advances, it has been argued that with this new and volatile environment that management accounting and control systems are more important than ever to deal with the changing times. In this essay we will discuss whether management accounting and control systems are important in the new business environment, major changes to the business environment and how they have changed the role of management accounting and control systems, and finally we will study an organisation and recent changes that have affected its business environment. If we look at the definition of management accounting, it states that management accounting is a process that helps managers make informed decisions by creating planning and performance management systems that help to control a business and guide it to identify and realise the businesses strategy (Institute of Management Accounants, 2008). With new technology being created over the last 20 years, it is clear that business environments have changed wildly and will require managers to make very vital decisions regarding the operation of a business in order to succeed in the new environment. For example, the structure of organisations all around the world have moved to a more decentralised structure compared to the classical hierarchal structure (Chenhall Morris, 1986), this means there is moreShow MoreRelatedManagement Control System : Accounting Tools2151 Words   |  9 PagesManagement control system are accounting tools that gather information and use it to evaluate the performanc e of different organizational resources like human, physical, financial and also the organization as a whole considering the organizational strategies. In other words, the managemant control sytstem is aligned with the organization s performance. Management control system can be formal or informal. However, organization uses different accounting tool to capture their performance. The balanceRead MoreManagement Requires Accurate and Reliable Accounting Control System750 Words   |  3 PagesAccounting control system ensures accuracy and reliability of information required by management for decision making. Accuracy and reliability of information is a prerequisite for management especially when an organization start becoming complex. Reliability and accuracy of information depends on how well the information reflects the economic events which t is based on. The financial statements should reflect the fair view of the status of the organization. This means that they have to be accurat eRead MoreChapter 9: Behavioral and Organizational Issues in Management Accounting and Control Systems16548 Words   |  67 Pages |Behavioral and Organizational Issues in Management Accounting and |[pic] | |Control Systems | | QUESTIONS 9-1 In the context of a management accounting and control system, control refers to the set of procedures, tools, performance measures, systems and incentives that organizations use to guideRead MoreThe Role of Management Accounting in Organizational Control Systems: Preliminary Evidence of an Organic Approach15263 Words   |  62 PagesROLE OF MANAGEMENT ACCOUNTING IN ORGANIZATIONAL CONTROL SYSTEMS: PRELIMINARY EVIDENCE OF AN ORGANIC APPROACH Associate Professor Chris Durden School of Business James Cook University PO Box 6811 Cairns, Qld 4870 Australia Phone: +7 4042 1015 Fax: +7 4042 1474 chris.durden@jcu.edu.au Professor Hector Perera Department of Accounting and Finance Division of Economic and Financial Studies Macquarie University, Sydney Australia hperera@efs.mq.edu.au THE ROLE OF MANAGEMENT ACCOUNTING IN ORGANIZATIONALRead Moreaccounting for flexibility and efficiency: A Field Study of Management Control Systems in a Restaurant Chain2715 Words   |  11 Pages(including date) of the article: Accounting for Flexibility and Efficiency: A Field Study of Management Control Systems in a Restaurant Chain - By Thomas Ahrens (London School of Economics), and Christopher Chapman (University of Oxford), from The Contemporary Accounting Research Vol. 21 No. 2 (Summer 2004) pp. 271–301. State the major points made in the article: Introduction to Adler and Bory’s (1996) conceptual framework of the enabling approach to management control systems. - Ahrens and Chapman goRead MoreThe Impact of Contingencies on Management Accounting System Development.1725 Words   |  7 PagesTheory on Management Accounting SYSTEM 1 3.0 THE IMPACT OF CONTINGENCIES ON MANAGEMENT ACCOUNTING SYSTEM DEVELOPMENT 2 ( i ) Environment 2 ( ii ) Strategies and mission 3 ( iii ) Technology 4 ( iv ) Firm interdependence 4 ( v ) Business unit, firm, and industry variables 5 ( vi ) Knowledge and observables factors 5 ( vii ) Culture 6 4.0 Summary and Conclusions 6 5.0 REFERENCE BOOKs 7 1.0 INTRODUCTION The management of a company needs to develop cost and management accountingRead MoreThe Implementation Of Accounting Information Systems1037 Words   |  5 PagesWith the implementation of accounting information systems, accounting and corporate accounting management environment has undergone great changes, internal control mechanisms and instruments manual accounting system was not available for the network environment, the establishment of information systems and accounting internal control system adapted to become enterprises need to solve the problems. In the 1990s, with the development of global economic integration and information technology. InternetRead MoreSmes, Family Involvement, And Financial Management1580 Words   |  7 PagesSMEs, Family involvement, and Financial Management In the Philippines, MSMEs can be considered as the backbone of the economy as they are major contributors of job creation and play a vital role as providers of goods and services to large firms. In fact, 99.6% out of 941,174 establishments in 2013 are micro, small, and medium enterprises. However, the attrition rates for startup MSMEs in the country can go as high as 50 percent, which means that many MSMEs are having a difficult time keeping theirRead MoreAccounting Systems Essay examples1635 Words   |  7 Pagesï » ¿Accounting information – Coursework Some academics believe that there is a direct relationship between accounting information systems and organisations. It is thought there is a two-way system whereby organisations shape their accounting information systems but are also shaped by them. This report will look at the highlighted relationship and in the context of the information literacy and management skills that are needed by an accountancy graduate in the 21st Century. The report will also coverRead MoreAccounting Software Example1303 Words   |  6 PagesBUSINESS INTRODUCTION 3 ACCOUNTING SOFTWARE 3 ADVANTAGES 4 COMMUNICATION 4 FINANCIAL MANAGEMENT 4 SALES MANAGEMENT 5 INVENTORY CONTROL (IC) 5 HUMAN RESOURCES (HR) 5 DISADVANATGES 5 ANALYSIS OF DATA 6 SUMMARY 6 Bibliography 7 OBJECTIVES In this assignment I will review the accounting software appropriate to the outlined hypothetical company. On the one hand, I will consider advantages and disadvantages of the software which are relevant to the proper management of the company. On the

Monday, December 23, 2019

Compare And Contrast Martin Luther King And Rosa Parks

Martin Luther King and Rosa Parks were inspirational leaders that contributed greatly towards the civil rights movement. With racial discrimination surrounding King and Park, growing up as an African American made it hard and colored people were unfairly treated. Both King and Park knew the inequalities and sought education to aid themselves in their unfair life. Despite this, Park and King were brought up responsibly by their parents, King was an active civil rights activist, participating in the ‘Montgomery Bus Boycott’, ‘March on Washington’ and lead the ‘Selma to Montgomery march’. Rosa Parks was an influential figure contributing to the civil rights movement as she was the chosen ‘test case’ the NCAACP were looking for. Martin Luther†¦show more content†¦Starting her second education, she was forced to drop out to care for her ailing grandmother. With Jim Crow’s Law, heavily in affect, her childhood was greatly influenced by the segregation between white people and black people in almost every part of their lives. Martin Luther King was an influential figure and contributed greatly towards the civil rights movement. Despite aspiring in being a fireman, he instead chose a different path in successfully leading a movement to end racial motives throughout the world. On August 28, 1963, more than 250,000 Americans gathered in Washington, D.C., for a political rally known as the ‘March on Washington for Jobs and Freedom.’ The march rallied American to stand up against the continuous social and political justice that black African Americans faced. The March was most notable as Martin Luther King â€Å"I have a dream speech†. The following year Martin Luther King was awarded the ‘Nobel Peace Prize’ for being a dynamic leader leading the Civil Rights Movement and achieving the racial justice people needed throughout the world. King Accepted the award on behalf of the Civil Rights Movement and pledged the prize money to the movements development. At the age of 35 he had been deemed the youngest man to had received the award as well as the second African American having receive the award. This Feat hasShow MoreRelatedThe I have a Dream Speech by Martin Lther King Jr.860 Words   |  3 PagesFREEDOM, LEADER, KING How would it feel if you were always picked last or made fun of for how you look? In the speech, â€Å"I Have a Dream† by Martin Luther King Jr., he stands up for all the black kids or darker skin kids who are not treated equally by society. Martin Luther King Jr. delivered this speech on August 28, 1963 in Washington DC. The purpose of this speech is to influence awareness of how non-whites are treated. Most whites didn’t care what happened, but when King read his speech he usedRead MoreWhen Is Work For Rule Effective? Essay2359 Words   |  10 Pagesbecame a budding independence movement. Example 2: Rosa Parks’ Sit Down for Civil Rights. Rosa Parks was a woman who quietly refused to give up her seat for a white passenger on a segregated bus, thereby launching the Civil Rights Movement. Rosa Parks defied the Negroes-in-the-back policy which was a Jim Crow law on public transportation. She boycotted by refusing to sit at the back Example 3: Martin Luther King, Jr.’s marches for Freedom Martin Luther King, Jr. had done much to change the United States’Read MoreThe Process Of Amending The Us Constitution1759 Words   |  8 Pagescreate official prayers as part of a religious program in a school. 5. Contrast the approaches of Martin Luther King, Jr. and Malcolm X. Explain the goals of the Civil Rights Act of 1964, the Voting Rights Act of 1965 and the Civil Rights Act of 1968. Have these goals been realized? Explain. Martin Luther King Jr. and Malcolm X helped shape America’s black and white culture today. However, Malcolm was a stark contrast to King. MLK preached tolerance and peace while Malcolm emphasized on the willingRead MoreLeadership Is A Process Of Guiding Individuals, Groups, And Organization2619 Words   |  11 Pagestheories in the leadership arena. Various researchers and writers have established the validity of these concepts. A number of writers emphasize the role of fairness in the relation between a leader and a follower. In this essay I will try to compare and contrast two theories in relation to their capacity to develop differing qualities of supervisor-subordinate relationship. In the twenty first century, leaders are required to build a greater impression in which people believe in strategy, trust inRead MoreThe Between 1877 And 1920 Essay1519 Words   |  7 Pagesto be known as â€Å"moral imperialism.† His military interventions proved a point: that the ones who talked about freedom the most were actually the most likely to stick their noses in everyone else’s business, to borrow the colloquialism. 3. Compare and contrast the responses of Herbert Hoover and Franklin D. Roosevelt to the Great Depression. Herbert Hoover responded to the Great Depression with what seemed to be a total lack of caring. He (following some very poor advice) refused to allow the governmentRead MoreThe Long Walk Home By Forrest Gump1834 Words   |  8 PagesCompare and Contrast Now-a-days for some people to learn and completely understand history they can watch movies and documentaries on whichever subject they need help with or on. Over the past few weeks I have watched the following movies: Forrest Gump, The Long Walk Home, The Help, and A League of Their Own. Forrest Gump is about a disabled boy who grows up and goes into the Vietnam War and eventually owns a shrimp company. The Long Walk Home and The Help are movies based off of equality of raceRead MorePerspective on Color and Race from a Childs Eye Essay1864 Words   |  8 Pagesto start with our children. My paper will show who is oppressed, who is oppressing, and will compare and contrast what has happened in history, and to where we will need to start to end racism. I Have a Dream Dr. Martin Luther King in his â€Å"I have a dream speech† stated that now is the time to rise above and to ban segregation and to give justice to all of God’s children (King 1963). Although Mr. King did not mean children literally as in human beings under the age of 18, I believe it starts atRead MoreOverview The Hero’s Adventure was created for the reflective professional struggling with2600 Words   |  11 PagesWhat is a hero? A hero is a character who has found or done something beyond the normal range of achievement and experience. A hero can be found in stories, movies, and books across the world. Some of the most common known heroes include: Martin Luther King, Rosa Parks, Albert Einstein, Charles Darwin, and Abraham Lincoln. Each of these heroes have been given the title of hero for a different reason. Heroes engage in different acts from saving lives to new inventions. Whether big or small, a heroes lifeRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagestransformations in where humans lived, how they earned their livings, and their unprecedented ability to move about the globe. Moya and McKeown set the patterns of migration in the twentieth century against those extending back millennia, and they compare in imaginative ways the similarities and differences among diverse flows in different geographical areas and across ethnic communities and social strata. They consider not only the nature, volume, and direction of migrant movements motivated primarilyRead MoreProject Mgmt296381 Words   |  1186 PagesUniversity; and Ronald W. Witzel, Keller Graduate School of Management. Nabil Bedewi, Georgetown University; Scott Bailey, Troy University; Michael Ensby, Clarkson University; Eldon Larsen, Marshall University; Steve Machon, DeVry University–Tinley Park; William Matthews, William Patterson University; Erin Sims, DeVry University–Pomona; Kenneth Solheim, DeVry University–Federal Way; and Oya Tukel, Cleveland State University. In the fifth edition we continue to commit to improving the text content

Sunday, December 15, 2019

HRM for a new Hotel Free Essays

string(65) " that already possess the skills needed to perform in their Job\." The Headrow Hotel is a much-loved local landmark in Leeds city centre and was first opened in 1904 by the York family, with its location being ideal for the local business community and booming nightlife. The directors have recently decided to make major changes to the hotel by advancing it from a 3 to a 4-star status over the next twelve months. This specific objective will involve a more professional approach to the hotel’s operations with drastic alterations being made to the current old- fashioned standards of service through the addition of a Human Resource Manager. We will write a custom essay sample on HRM for a new Hotel or any similar topic only for you Order Now By employing this particular member of staff they hope to first identify, then address the hotel’s present human resource issues as well as the concerns they may face upon progression of the hotel; and to produce appropriate recommendation strategies in order to resolve the hotel’s HR issues. This will be carried out through the adaptation of relevant theory, principles and practices that will be presented in a report format to the hotel’s board of directors. 1. 1 Context The hospitality industry is certainly a profitable place, especially for businesses that follow the golden rule of â€Å"the customer is always right†. However, with customer service being such a significant part of the customer’s experience when staying in any modern-day hotel, there is always a possibility that the service is not fully satisfactory. Hotel clients have the potential to complain about almost anything in terms of the service they receive; such as the size of the toilet seat or the smell of the dining area. This can have massive impact on the hotel’s reputation if the customer then decides to create bad word-of-mouth advertising to their friends and family. Good reputation is paramount for hotels that want to increase their market-base and ain more regular stayers, which can prove difficult if staff do not contribute to helping the customer’s overall experience. Therefore keeping a good image is imperative for any hospitality company; with friendliness, good service, efficiency, organization and professionalism being the key to success in this industry. Competitors can also play a huge part in determining how well its rivals do. Hotels that are specifically placed in a city centre can face a great deal of competition. Not only must they compete with their rivals on price, but also on customer experience and satisfaction. This involves hotels ensuring that they have the correct facilities as well as the right employee allocation roles in order for them to maximise profit. A strategic and coherent approach to the human resource issues should be integrated into the corporate strategy of the business as in this case successful people management is essential tor the business is to survive in an industry where statt unquestionably the most valuable resource. 2. Current Problems Currently the Headrow Hotel has numerous problems in terms of its internal environment. First and foremost, its reputation has slowly deteriorated over recent ears, primarily due to its decline in standards of service. Secondly, the working conditions for staff have been generally regarded as poor, with low wages and unsociable working-hours also contributing to the hotel’s existing rate of 30% of staff receiving the minim um wage. This, among many other reasons, such as customer complaints and suspected thefts, has certainly had an effect on the hotel’s staff turnover, which was 56% in 2011. Another major concern for the hotel is its lack of training and development opportunities for existing employees, which has also had a negative effect on the hotel’s dismissal rate. Appraisals take place annually, although they are not linked specifically to a structured performance pay scheme unless your role is of a supervisor or above; instead performance bonuses are decided separately by the York family, who have previously handled all staffing issues. All these problems must be addressed whilst keeping the interests of the corporate strategy at the forefront of the hotel’s ambitions. 2. 1 Future Problems In addition to all the complications that the hotel faces, there are several new potential problems that can arise upon upgrading the hotel to a 4-star status. With the added extras of a health spa and swimming pool comes the requirement for increased workforce and skill sets in order to deal with all the new refurbishment adjustments. New staff must be employed and trained by the hotel to handle the redecoration and refurbishment that is to take place, and the increased skills that will be mandatory for staff who are operating in precise areas i. e. specialised training for spa staff. Another possible problem is the customer complaints that the hotel could receive. With most of their complaints being related to staff it is central for the Headrow Hotel to ensure they attract, train and retain their staff decorously so that everyone is satisfied with their role, and even have someone who they can report their own individual workplace issues to. Failure to attract the right staff who are devoted to their Job could result in a further decline in the hotel’s reputation, hence it is crucial that the Headrow Hotel adopts the appropriate policies that match the services needed from new employees. 3. 0 HR Planning When producing a HR plan it is vital that the integration of the design matches the corporate strategy of the business and that the objectives are in correlation to the ime scales specified. In this case, qualitative methods should be applied. With the selection of specific employees in roles that match their specific skillset e. g. a qualified beauty therapist operating in the health spa department and a lifeguard operating in the swimming pool department. However employees, if not already qualified or new to technology advances, could take time to achieve their optimum output, resulting in a slower work-rate which could harm the hotel’s overall output. It would therefore be advisable for the hotel to expand its workforce by hiring employees that already possess the skills needed to perform in their Job. You read "HRM for a new Hotel" in category "Papers" In order to do this, the hotel must first address the issue of salary pay by increasing the hourly rates to that of a more acceptable standard i. e. E6. 08/hour (El above the NMW for 21+) which would also help to attract more experienced staff. This relates to Frederick Taylor’s 1 7) theory ot money as the main motivator tor employees. Next, hours in which employees operate under should be made more flexible subject to the roles they undertake; with employees working on night shifts receiving a fraction of increased salary. Staff turnover is critical for any hotel, especially that of a 4-star restige, which is why the focus should be on providing an exceptional service for guests which can only be accomplished by giving employees a decent wage, as well motivation and inspiration; helping to ensure that future shortages in the workforce are avoided and that the business’ ability to progress is not obstructed. 4. 0 Recruitment ; Selection Recruitment is ‘all activities directed towards locating potential employees and attracting applications from suitable candidates. (Foot and Hook, 2005 p. 63) Based on this, the Headrow Hotel must abide by the proper procedures when choosing and hiring staff. At the moment the hotel’s reputation is declining, primarily due to the service provided by staff. Not to mention, customer complaints, suspected thefts, absences and punctuality problems are all leading to a high level of dismissal. This indicates that the hotel is employing unfitting staff. To prevent this, the Headrow Hotel must review its application policy thoroughly by first altering how it employs new staff. Below is a diagram showing the recruitment process that should be undertaken by management at the hotel: The first step involves recognising the availability of the vacancy. The second step ntails discussing the Job opening with higher management. Thirdly, there should be an analysis which sees the purpose and tasks of the Job in question. Fourthly, a Job description should be carried out by management discussing the aims, results and responsibilities expected from the position. Next, a person specification, which includes conferring what experience and skills are compulsory for this particular role. Lastly, attracting the suitable candidates for the vacancy through an application form and then selecting which candidate will suit the role best by collecting, assessing and comparing the Job applicants. If this systematic step process is followed accurately then the hotel will undeniably help to reduce its high dismissal rate, whilst increasing customer service. 5. Learning ; Development Human resource development comprises activities that help to expand the human capital through the integration of training and individual development which overall increases the organization’s effectiveness. There have been various issues in relation to learning and development at the Headrow Hotel. One major concern is the fact that there is minimal opportunity for training and development at the hotel, which eans that staff leave to attend roles at competitors’ hotels where there are more personal development prospects. This has had a key influence on staff turnover and can be completely avoided by implementing a simple training and development scheme, such as one that allows staff who have worked at the hotel for over two years to undergo a training programme lets them train to attain a higher, more-qualified position within the organisation; increasing general staff stability and performance. Another concern is the low employee commitment and engagement which has arose due to low Job satistaction. The best way to combat this is through motivation ot employees to be active and enthusiastic about their Job. An alternative method mentioned earlier was to increase salary, which has a definite impact on work- performance; yet there are other ways to boost motivation. One of which is to train staff in multiple areas, helping them to manage more responsibility and feel like they have a greater impact on the company. Another method would be to recognise their work output by supporting and offering them occupational promotions based upon how well they are performing in their current role. By viewing at the diagram below you can begin to comprehend the multiple ways in which employers can amplify employee inspiration. Some employees can also struggle to adapt to new technological factors, such as updated computer software for receptionists. Therefore it is important for Headrow to delegate the roles accordingly and re-train staff that require improved specialist knowledge. All these factors help to strengthen the labour force within any organisation by simply listening to the employees and then responding in such a way that both the workforce and corporate goals are met. . 0 Performance Appraisal A must-have for the Headrow Hotel is a consistent review of the work content, potentiality and perhaps expansion for workers. At this moment in time, there is no structured performance management scheme at the hotel; with appraisals only taking place annually towards the end of the financial year. It is also evident that there is no connection between the appraisal performance pay scheme and integration of data collected from employee evaluations. This advocates that the management cannot identify any staff training requirements along with any possible career development, therefore preventing the hotel from evolving its workforce. The supreme applicable system to incorporate into the hotel would firstly be to hold employee appraisals more often, preferably every 4 months. This will allow management staff to analyse and evaluate each employee’s involvement within the organisation three times a year and propose any adjustments that can be made. Furthermore, management must implement a ‘Management by Objectives’ scheme which includes setting clear objectives for the employee to reach before the next appraisal, and discussing to what extent the objectives have been achieved. The advantage to this technique is that the employee’s objectives can be beneficial to the mployer’s own strategic targets e. g. An employee working in the kitchen making sure that they get to work tlve minutes early each time to ensure the kitchen is clean. What’s more Headrow must include a ‘Performance Review Cycle’ within their appraisal system: This particular system follows a 4-step process. It begins by first setting the objectives for the employee to complete by analysing the employee’s role. Next, there is a conversation between the employee and interviewer which discusses the results. Afterwards, the interviewer must distinguish the strengths and weaknesses of the mployee and what action plan should be followed to help achieve their targets. Lastly, the interviewer must converse with the employee about any opportunities for additional training and development; helping the employee to progress further in their role. By following these methods Headrow will assist in improving their staff and give them a greater sense of accomplishment within the organisation. 7. 0 Reward Management Within any modern-day business it is fundamental that employees receive commendation based on the effort and output they commit. At the moment Headrow Hotel do not display a clear link between the appraisal and performance pay scheme, with no structured performance bonus system built-in. A lack of emphasise and acclaim on an employee’s performance can have a substantial impact on their interpretation of the hotel and incentive to work hard; which has led to staff departing to a competitor’s hotel that appreciates them more. Possible changes would be to provide employee rewards based on their productivity – as mentioned earlier, the ‘Management By Objectives’ would provide a foundation whereby the employer could recognise whether the employee was making valid contributions, and hen reward them with a direct reward, such as a pay bonus. An extra perk would be to input a conventional pay system that sees annual increments in salary by an addition of +EO. 50 to their salary for each year they continue to work at the Headrow hotel. Finally, Headrow could correspondingly apply a Job ranking system which consists of comparing Jobs and producing a hierarchy based on the most and least significant roles; helping them to decide what salary matches what Job. All these factors will not only enhance employee satisfaction and motivation, but also help give Headrow a competitive edge over their rivals in the heart of Leeds city centre. 8. 0 Discipline and Grievance Procedures Grievances can happen within any organisation and usually occur when there is a problem, concern or criticism from the employee; while disciplinary procedures arise when the employee does not abide by the rules set. At present the Headrow Hotel is suffering from severe staff turnover, mainly in the kitchen. This may be due to the current Head Chet’s authoritarian regime which could be viewed as gross misconduct under the ‘Employment Relations Act 2004’. A problem like this should be dealt with immediately as it can affect multiple employees and should be done so by following the process below: Headrow management ought to initially resolve the conflict within the kitchen by means of an internal mediator that will attempt to unravel the dispute by communicating to the Chef about his existing strict techniques, and perhaps filling out a written warning. If however the problem persists, then management should consider the dismissal of the Head Chef and begin to search for a replacement immediately. Terminating employees is a tense area for companies as rules and egulations must be firmly adhered to, otherwise the employer could face legal action against them. 10. 0 Conclusion ; Recommendations In conclusion, it is evident that the Headrow Hotel has various human resource issues; most of which are contemporary and some which are imminent as the hotel advances in prestige prominence. The greatest concerns and their solutions at the moment remain: (Problem – Solution – Resource issue) Declining reputation – Recruit more capable staff – Hotel may have to fire any current incapable staff. No structured performance bonus system – Implement employee eview and reward system – Very time-consuming to carry out various employee reviews. Poor working conditions – New income rate and more flexible hours – Expensive financially for the hotel. Appraisal not linking with performance pay scheme – Implement performance review cycle, adjusting accordingly – Will be a time-demanding process for management. High turnover rate – Motivate employees through new reward management processes – Expensive financially for the hotel. Little training or development offered – Implement new employee training and development programme – Could prove time-consuming to train and develop all mployees. Probable forthcoming problems as the hotel is upgraded to a 4-star status include: (Problem – Solution – Resource issue) Shortage of workforce – hire additional staff following new recruitment process – Expensive financially for the hotel. Skill shortages – Delegate roles accordingly and ensure specialist staff are properly trained – Time-consuming for management staff. Customer complaints – Ensure correct employees are hired following new recruitment process – Time-consuming and may be hard to find the right person for the right position. Job dissatisfaction ; lack of commitment – Use new learning and evelopment programmes to motivate workers and have specialist staff they can talk to – Some employees may not agree with new procedures. Failure to attract talent – Combine new recruitment process with new salary changes and development programme – Competitors may still offer better working conditions. As you can see, it is apparent that the solutions do have their potential resource issues; nonetheless the hotel must afford to take these risks when advancing to a higher reputational status and in order to receive a higher return rate in the future. As with any business, people are at the core of the organisation, therefore it is undamental that the precise procedures are followed by the Headrow Hotel board of directors to ensure that not only their employees are content, but ultimately their customers. http://www.blurtit.com/ https://www.bezern.com/read.php?id=191373 https://bb.imperial.ac.uk/ http:// www. kiwipumps. com/human-resource-development. html https://commons.wikimedia.org/wiki/File:Frederick_Winslow_Taylor_crop.jpg https://learn.lcb.ac.uk/ How to cite HRM for a new Hotel, Papers

Saturday, December 7, 2019

Claudio Monteverdi His Life And Contributions Essay free essay sample

Claudio Monteverdi: His Life And Contributions Essay, Research Paper A comparing of two major Baroque composers: Claudio Monteverdi and Domenico Scarlatti The intent of this paper is to analyse two Psalmss by Claudio Giovanni Antonio Monteverdi ( 1567-1643 ) and Giovanni Domenico Scarlatti ( 1685-1757 ) and comparison and contrast the two pieces to happen out how music changed throughout the Baroque period. While historiographers grouped music of the Baroque period together based on certain features, the music did non stay the same throughout the period, as it would non for any other musical clip period. Composers from different points in the Baroque period were chosen, but the things the two composers had in common were the state of abode and their nationality. Special attention was taken to take composers from the same state so that differences could non be accounted as being because of different chauvinistic manners. The piece by Monteverdi, Confitebor tibi, Domine ( Psalm 110 ) , was a Psalm that was used as portion of the evensongs on Sundays. We will write a custom essay sample on Claudio Monteverdi His Life And Contributions Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This peculiar Psalm is found in varied signifiers in the publication Selva morale et spirituale, published around 1640. This scene is set for four voices and solo soprano voice, and is accompianed by figured bass. The piece begins and ends in C major, with usage of really few accidentals. The accidentals in this piece were used to make a taking tone to the fifth or quinine water. The piece is largely homorhythmic and has a combination of polyphonic music and homophony. Occasionally there is a couple with the soprano and solo soprano lines. The piece is written in Latin, which was common pattern for the clip. There are no indicated kineticss, and there is usage of musica ficta. In the written text used in this paper, saloon lines were added since about none existed in the existent manuscript, and some corrections were made in the figure of remainders in some topographic points in the mark. The Psalm composed by Scarlatti, called Laetatus amount ( Psalm 121 ) , is set for four voices ( SATB ) , figured bass, and solo soprano and alto lines. This piece is besides a portion of the evening star Psalms used in church. There is usage of imitative polyphonic music within the chorus parts and within the solo lines, but the chorus lines and solo lines did non copy eachother so in kernel, the piece is a couple and a chorus piece put together. There is figured bass nowadays throughout the Psalm scene. The text is really the text to psalm 122. There is octave duplicating in the bass, and the 5th occurs frequently since it was considered to be perfect or someway godly. What makes this psalm different from Scarlatti? s other Psalms is that it is the lone Psalm that exhibits an organized concerto manner. This Psalm is besides written in Latin, and has no indicated kineticss. It begins in D major, and switches to A and E major, and B and a minor throughout the scene, and ends back on D major. The piece does hold some ornamentation, dwelling of argued shakes. The statement comes from uneven markers on the original manuscript. Some people feel that the markers were merely hurriedly drawn shakes, while others feel they may really be mordants. In the written text listed here, they are all listed as shakes. There likely was non a batch of ornamentation put into the music because there was an thought that if the music became excessively frilly it took off from the sacred message it was supposed to direct. While both pieces are a portion of each composer? s library of sacred mu sic, they are in some respects non really much alike and in others they are really similar. There are the obvious things they have in common such as the fact that they are written in Latin. That is non excessively suprising sing some churches still used Latin as the primary linguistic communication in their services, even though in the Baroque period many churches began utilizing the slang so the frequenters would understand the services. Aside from that, Monteverdi, being more influenced by the Renaissance due to his clip of birth, demonstrates music patterns that are more declarative of the early Baroque with his usage of homophony throughout his scene of Psalm 110. It is obvious that Monteverdi used a blend of? old? and? new? manners of composing music, which makes him one of the great innovators in specifying the Baroque period. Monteverdi besides had musica ficta nowadays in his music, which was non in pattern by the terminal of the Baroque period and was truly a? remnant? from the Renaissance. Domenico Scarlatti demonstrates the progresss made throughout the Baroque period in his piece. He is able to utilize prima tones and disagreement as a consequence of Monteverdi? s slightly controversial composing manner. It is difficult to make up ones mind how truly different the pieces truly are because the Psalm was non each composer? s best known work, since both composers are best remembered for their secular pieces, although each exhausted clip as the caput of the music at some kind of church. Monteverdi is best known for his books of madrigals. Scarlatti is best known for his binary-form sets of sonatas he composed while life in Portugal. There is no earth-shattering decision to be drawn from the comparing of these two pieces. The patterned advance of the Baroque is punctually celebrated, and each composer has his definite manner. The nature of each piece is such that it is hard to make anything besides note the differences, since the pieces are so similar. But possibly that is what is most striking about the pieces. It is concluded that the pieces are similar because of the location of the composers in their formative old ages. It seems that indirectly Scarlatti may hold learned a batch from Monteverdi, since Monteverdi? s thoughts did go popular, so it may hold been a bad thought to seek to compare the two composers. Originally, the idea was that the composers would non be so much alike, since they belong to opposite terminals of the Baroque period. It seems that merely being from the same state influences how they write, even though both Monteverdi and Scarlatti had influences from other states, and they were non e ven the same states. It may be possible to track the patterned advance of the Baroque by comparing any two pieces by two composers. Fabbri, Paolo. Monteverdi. Cambridge: Cambridge University Press, 1994. Kirkpatrick, Ralph. Domenico Scarlatti. Princeton: Princeton University Press, 1953. Leopold, Silke. Monteverdi: Music in Transition. Oxford: Clarendon Press, 1991. Monteverdi, Claudio. Rudolf Ewerhart, erectile dysfunction. Confitebor tibi, Domine. Weisbaden: Breitkopf A ; Hartel, 1998. Sadie, Stanley, erectile dysfunction. The New Grove Italian Baroque Masters. London: W.W. Norton A ; Co. , 1984. Scarlatti, Domenico. Laetatus amount. Stuttgart: Carus -Verlag, 1988. Sitwell, Sacheverell. A Background for Domenico Scarlatti. Westport, CT: Greenwood Press, 1970.

Friday, November 29, 2019

Gang Culture Has Increasingly Become A Subculture For Many Teenage You

Gang Culture has increasingly become a subculture for many teenage youths. Main minority teens, these social outcast are often have no real economic stability and no parental supervision or guidance. As a result, teenagers often rebel and seek comfort in gangs. These gangs provide what is lacking in their lives, a sense of belonging. Minorities are often stereotyped and criticized, especially minorities born into poverty. They are condemned simply because they are not of the same race or of the same class as the majority (often middle class whites). Before these minorities can even prove themselves equal, society already pushes them towards the subculture that has risen out of oppression and rebellion. Gang culture reinforces, and in some cases challenges, the social norms of economic class. Minority gangs typically come from the inner city. Society often blames the inner city teenager for giving into these gangs but still do nothing to help prevent it. Many people fail to realize the difficulty in living in the ghettos. White suburban kids do not have to avoid certain streets just to avoid confrontation. White suburban kids do not have to live with the constant violence on the streets. White suburban kids do not have to worry about drive-by shootings. With so much violence in inner cities, one can only expect teenagers to be easily misguided. Many inner city kids are able to avoid the gang life, however, there are still the others that have succumbed to the lifestyle. With the violence, peer pressure, and the need to fit in, it is not surprising that many troubled teenagers find comfort in gangs. Gangs offer them protection, Friendship, and a sense of belonging. Society often looks at lower-class minority teenager as low-class street hoodlums. Gangs only help reinforce this stereotype. As teenagers growing up, they do not have the nice sports cars of the nice clothes to show off as many other middle, upper-class teenagers do. Regardless of race or class, people associate material items with identity and status. And with these possessions, people use them as a means of competition to show off their status. However, lower-class gang members are not able to communicate through materialistic possessions. With no economic power, these teenagers often turn to violence as an alternate from of power. With all the violence out on the streets, gangbangers do not care so much about materialist items. What is more important is survival. Middle-class teenagers do not have to fear for their lives every day. Instead they worry more about being accepted into the right crowds and owning lots of expensive items to show off. Most people fail to realize gang members are products of a bad environment that they are forced to live in. Immigrant families arrive with little money and have no choice but to live in bad neighborhoods. Society sees ghettos that are overfilled with immigrants and gangs so all low-class minority teens end up being stereotyped as being gangsters. The violence is not only on the streets but also at home. Often times, lower-class minority teens come from unstable homes. Immigrant parents no doubt already have a difficult time trying to make it in this prejudice society. With hard time the common cycle of poverty, drug and alcohol abuse, and sometime physical abuse arises. As a result teenager often rebel against their parents and find solace elsewhere. Because of the lack of love and guidance from parents, teens often stray from the family and wander blindly into the life of a gangbanger. Many of these ghetto troubled teens feel that they have nothin going for them so choosing this type of lifestyle is their way of getting through life and it is the only way they know to get through llife. Adolescence is the most crucial time to shape a young mind. When the world is against them during these times, many minority teens tend to easily stray from the right path and enter into the wrong crowd. Gangs have become a growing trend, a perfect outlet for many troubled youths. They feel that they have nothing to life for so instead they live for their gangs. Although gang members are typically inner city minority teenagers, there are still many "wannabes" that are attracted

Monday, November 25, 2019

Free Essays on Medusa

Medusa’s Myth Long ago, on the island of Guana, there lived two elderly Gods, Phorcys and his wife Ceto. For a long time they had been waiting for a child. Finally, to there delight, Ceto gave birth to not just one, but three beautiful daughters named Stheno, Eurwale, and Medusa. The daughters where so beautiful that they could attract any and every man they saw. Although this was a very useful factor, it also had its downsides. One of them was that the ugliest of the ugly where attracted to them as well. One night, as the wonderful family of five slept, the women of the island plotted against the three beautiful sisters. The next morning, the women of the island had the ugliest of the ugly men chase the three sisters out of there house. As the sisters ran, each chose their own path. Stheno ran north, Eurwale ran south, and Medusa ran east. Eventually Medusa came across Poseidon, supreme God of the sea. As Medusa began to explain her story, she spotted the men and women of the island coming after her. When Poseidon saw them, he created a massive title wave, destroying the boat of villagers and temporarily saving Medusa. After a short time, Medusa thanked Poseidon and planned to meet each other at the temple of Athena in two weeks. Eventually those two weeks passed and Medusa went to meet Poseidon at the temple of Athena. This meeting marked the beginning of Medusa and Poseidon’s 3 year long affair. During this affair, the goddess of wisdom, Athena, became jealous of Medusa’s beauty. As time passed on, Athena’s jealousy turned to an addiction and a hate like no other. Eventually, Athena came up with a plan to ruin Medusa and her family. Athena summoned Poseidon to come to her and when she did, she began the process of ruining Medusa. Athena tricked Poseidon into thinking Medusa was having a separate affair with the God of the underworld, Hates. At this, Poseidon became enraged and depressed at the same time. At his next e... Free Essays on Medusa Free Essays on Medusa Medusa’s Myth Long ago, on the island of Guana, there lived two elderly Gods, Phorcys and his wife Ceto. For a long time they had been waiting for a child. Finally, to there delight, Ceto gave birth to not just one, but three beautiful daughters named Stheno, Eurwale, and Medusa. The daughters where so beautiful that they could attract any and every man they saw. Although this was a very useful factor, it also had its downsides. One of them was that the ugliest of the ugly where attracted to them as well. One night, as the wonderful family of five slept, the women of the island plotted against the three beautiful sisters. The next morning, the women of the island had the ugliest of the ugly men chase the three sisters out of there house. As the sisters ran, each chose their own path. Stheno ran north, Eurwale ran south, and Medusa ran east. Eventually Medusa came across Poseidon, supreme God of the sea. As Medusa began to explain her story, she spotted the men and women of the island coming after her. When Poseidon saw them, he created a massive title wave, destroying the boat of villagers and temporarily saving Medusa. After a short time, Medusa thanked Poseidon and planned to meet each other at the temple of Athena in two weeks. Eventually those two weeks passed and Medusa went to meet Poseidon at the temple of Athena. This meeting marked the beginning of Medusa and Poseidon’s 3 year long affair. During this affair, the goddess of wisdom, Athena, became jealous of Medusa’s beauty. As time passed on, Athena’s jealousy turned to an addiction and a hate like no other. Eventually, Athena came up with a plan to ruin Medusa and her family. Athena summoned Poseidon to come to her and when she did, she began the process of ruining Medusa. Athena tricked Poseidon into thinking Medusa was having a separate affair with the God of the underworld, Hates. At this, Poseidon became enraged and depressed at the same time. At his next e...

Friday, November 22, 2019

Postpartum Haemorrhage And Atonic Uterus Literature review

Postpartum Haemorrhage And Atonic Uterus - Literature review Example Postpartum internal bleeding continues to be the most important cause of maternal mortality, statistically presented as 30% of all new mothers deaths, approximately which take place in poor countries (Carroli, 2002). Preponderance of cases is as a result of antonym of womb, even though well protected placenta or damage to any section of the delivery canal through delivery can be the source of this problem. This paper presents a literature review on postpartum haemorrhage and atonic uterus. Internal bleeding that takes place immediately one gives birth that is within 24 hours is known as initial post partum blood loss whilst extreme bleeding after the first 24 hours is known as delayed postpartum bleeding. In broad, initial PPH entails heavier haemorrhage and superior morbidity. Extreme haemorrhage affects about 5% to 15% of mothers after deliver (Bonnar, 2000) the causes of initial haemorrhage are mainly with no trouble understood as abnormality of essential procedures. Haemorrhage w ill take place if the uterus is not in a position to shrink sufficient to seize the haemorrhage at the placental position (Bobrowski, 2005). Retained crop of commencement or clots of blood, or genital area disturbance may instigate great blood postpartum, especially if not promptly identified. Coagulation abnormalities can cause excessive haemorrhage alone or when joint with other procedures. As reminiscence these procedures can be put into four T’s; Tissue, Tone, Thrombin and Trauma (Wax, 2003). Causes of haemorrhage after caesarean method of delivery comprise of atonic uterus, placenta, haemorrhage from the uterine cut or extensions of this cut, engaged placenta, and haemorrhage from vaginal or tears from the cervical or uterine burst. Atonic uterus can be inaccessible or connected other reasons for internal bleeding. Vaginal and cervical cut characteristically occur after an extended labor with broad or practically total dilatation. They can expand impulsively, through a c heck of forceps or nothingness removal, or during delivery through caesarean when the doctor tries to remove a deadly head caught profound within the pelvis. According to Smellie (2002), serious internal bleeding from the uterus cut, in general occurs as a result of cross extension, which is a consequence of extreme grip when developing the cut or from raptures resultant of giving birth via an opening that is infinitesimal. Following delivery of the baby, the delivery of the placenta, the amount and causes of haemorrhage are characteristically evaluated. As presented above, extreme haemorrhage might be associated with poor level of tone and linked to laceration, cuts, or crucial areas of endometrial irregularity (Ridgway, 2005). The analysis of atonic uterus is completed if the uterus fails to develop into firmness after uterine manipulate and management of doctors dealing with delivery of babies. Haemorrhage from cross conservatory of the uterine cut after cesarean is promptly obta ined by examination of the cut. Correspondingly, examination of the uterus opening will disclose any placenta that is retained. Placenta retention ought to be alleged if the placenta fails to disconnect straight away, except can be in attendance even if placental release appear to be comprehensive. Placenta removal frequently manifests as bleeding from an implant site in the subordinate uterine section. The

Wednesday, November 20, 2019

East Asian Community Essay Example | Topics and Well Written Essays - 1750 words

East Asian Community - Essay Example During the ASEAN summit held in Tokyo, Japan, the member nations of the ASEAN made an official proclamation declaring East Asian Community to be a major goal of ASEAN nations including China, Japan, and Korea. And on December 2005, the first East Asian summit will be held in Kuala Lumpur Malaysia. The EAC will comprise China, Japan, Korea, ASEAN nations, additionally India, Australia and New Zealand are also invited to join. The agenda for the first East Asian Summit have to establish yet, so far the parties involved have limited themselves to hoping that EAS will create the basis for an East Asian Community based on "common values" and a "common identity." However, they have yet to define exactly what values and identity they have in mind. Such an approach does not give much reason to believe that East Asia is on the brink of some radical new master plan (Berkofsky 2005). But how will the emergence of East Asian Community mean to U.S. interest in the region How will it affect the U.S.-Asian relationship Is this an anti-American movement The Issues and Insights vol. 5 no.9 "The Emerging East Asian Community: Should Washington be concerned" by Ralph Cossa, Simon Ta, and Lee Chung-min discusses key issues relating to the emerging East Asian Community. Ralph Cossa wrote in the first chapter his argument from an American perspective. He believed that it is still too early to measure U.S. attitude towards East Asian Community since it is not yet properly defined. Even governance within the Asian communities has barely evolved. It is not even clear what East Asia is composed of. Cossa also believes that East Asian Community will have a long way to go, considering the Asian track record in APEC, ASEAN plus 3, and ARF. The ASEAN since 1967, historically been reluctant to delve into security maters, even among its own members, much less with it's extended dialogue partners. The U.S. sees ARF as ineffective also, Taiwan has not been permitted to join and China insertion that internal affairs is not to be an agenda despite their obvious regional implication. The Asian avoidance of internal affair issues also placed some important topics off limits. However, APEC provided the U.S. a good venue for promotion of free trade and fight for terr orism, but ARF remains inserted to talk rather than actually helping. U.S. attitude will depend on how EAC will evolve and how it will interact with Washington. The U.S. will welcome a pro-active ASEAN that emphasize on security cooperation and joint approaches to security challenges. Washington is also wary of China to gain control in shaping the agenda, the role which is played by ASEAN today. Another issue is whether EAC will support or supplement advance broader dialogue or will it used as excused for inaction and any effort to diminish U.S. influence in the region. Will EAC reinforce or dilute counter-terrorism and counter-proliferation is another agenda for the Washington. Moreover, U.S. is interested in the EAC criteria for membership, mission, objectives, and priorities. Cossa also assert that it will be difficult for China, Japan and Korea to sit on one table and no one is sure what to do with North Korea.Simon Tay's argument on the other hand, analyzes the matter from an A sian point of view. His main assertion is that the regionalism sentiment in East Asia is neither an Anit-American movement nor a move to

Monday, November 18, 2019

Gang Crime Essay Example | Topics and Well Written Essays - 1250 words

Gang Crime - Essay Example This is in the case of gang rapes, serial killers, famous drug lords as well world most dreaded cases of terrorism (Hood & Deva, 2014). Rape cases hit make headlines everyday but some happen and no one evens happens to notice. However, some of the cases are so gross that they invite public attention virtually across all part of the world. One of such crime dates back in 2012 in New Delhi India. The gang rape case attracted scorn, put India justice system on the spotlight and impacted the trial at a great deal. India is famous with rape cases with some of the going unsolved. However, this trial attracted world eye and had to be decided in the most justified way possible (Kumar & Kumar, 2013). The Indian rapist gang consisted of six members namely Mukesh Singh, Akshay Thakur, Vinay Sharma, Pawan Gupta, Ram Singh and unnamed juvenile. They carried out the most thrilling gang and murder in the history of New Delhi. The victim was a 23-year woman who was accompanied by her friend on their way home. She was a physiotherapy intern. They had gone to watch a movie, Life of Pie but on their way home from Munirka to Dwarka they were intercepted by the aforementioned gang in a private bus. The male friend was beaten with an iron rod and left unconscious. The woman was not lucky because they beat her up too with the same iron rod, raped her in turn, and damaged her abdomen and intestines. She died thirteen days later while undergoing serious treatment in Singapore. The barbaric gang was later arrested and a case was filed immediately. During the trial period one of the delinquent youth, Ram Singh died in the course of the trial period while the young boy in the gang sent to a juveni le home (Kumar & Kumar, 2013). The media and public went on uproar in various Indian streets after the local police had apprehended the gang. The Indian public wanted justice to be given for the rape victim. Though the trial was on course, the public barely had faith that

Saturday, November 16, 2019

Social Media: Youth And Pakistan

Social Media: Youth And Pakistan This Literature review discusses published information that are reveling to our topic and this information obtained from the others work which has already been done by researchers and published in articles, books, journal and websites. SOCIAL MEDIA Recent trend clearly shows a shift of business users and youth from traditional communication advertising such as television, radio, newspaper and magazines are no longer appealing to them. Social media refers to web based service that allows individuals for sharing, collaborating and taking insight to each other without any geographic barriers and with the help of new media tool of internet. Elliot (2012) DIGITAL MARKETING MARKETING: The growing importance of social media websites particularly YouTube, Face book and LinkedIn and their penetration in the country cannot be ignored by corporate managers who for the most part do not have a effective social media team. A host of local as well as multinational companies operating in Pakistan now see social media as an important marketing tool to promote their brands Baloch (2012) In 2010, business professionals took social media seriously, Social media growth immensely increase by personal users and businesses adoptability. In this year Face book has 600 million users and they are heading towards one billion mark. 20 million people become fan of pages per day, 60 million status updates per day, The average time for users spend is more than 55 minutes. Over 2 billion videos are uploaded in YouTube and 46% of internet users are interact with social media on daily basic. Schrum (2011) As our chosen topic depends on exploratory research so these articles encourage us to determine how social media are effective to target youth of Karachi. Social media uniqueness is to target mass audience by individually and looking to meet new potential consumer. In social media Face book, YouTube and LinkedIn have major growth and it reaches mass audience and youth as well. SOCIAL MEDIA, YOUTH AND PAKISTAN: In the last 10 years Pakistan social media sector growth increase unexpectedly. With the population exceeding over 180 million there is 20 million users connected to internet which is 12% of its population which are much bigger then India 5% of internet users in total population. In Face book there is over 5 million Pakistani users which is 15% of Face book total users and more than half of them lies age between 18 to 24. In 2010 Flood strike in Pakistan than with the help of social media youth of Pakistan utilize social media platform by minute to minute updates in stricken area and motivate the whole population to contribute in relief efforts so there is a huge revelation and impact on social media in the youth of Pakistan. Inam (2011) Social medias impact on youth marketing: Now social media plays an important role in youth life style and companies targeting youth by social networking because it becomes culture in youth to use Face book, YouTube and LinkedIn on daily bases. Usage of Smartphone is also very common in youth to reach social networking because in universities and colleges there is a policy to limit social networking within class timing or working hours so youth now have a Smartphone to reach social websites easily by their pocket phones. In Face book and LinkedIn companies develop pages and put advertisement on it and it has options of like and comment which gives them insight of youth liking and disliking and they collaborating each others as a result of that companies create huge brand image even before its product launch. Blogging is also very effective social media tool to target youth in which companies create discussion section in order to get opinions about brands and services and platform become the source of research, marketing stra tegies and development. Misa (2011) RESEARCHERS THOUGHTS Social media websites like Facebook, Twitter, LinkedIn come with unbelievable techniques to communicate with family, colleges, friends and also market your product in that effective manner that the users of that sites can like your product. All the previous researches that have been done on social media as an effective medium to target the youth has come on that conclusions that social media can be a very handful tool for the companies to market their product. Murdough (2009) have positively agreed on the potential of social media but ike any other marketing tool it is difficult to gauge the kind of impact that it lays on the masses. Through many research surveys the results that came out that identifies that many young peoples age group (18-25) are the more users of networking sites (facebook, twitter, linkdin) then any other age group and due to that these social networking sites are experiencing dramatic world wide growth. Moreover, researchers have contented that the perceived benefit of use of social networking sites achieve network externalities in which positive feedback produces more and more users, thereby increasing its social platform (Powell 2009). Most of the researchers have agreed on Facebook as its statistics indicates that its members are swiftly increasing day by day because its provides a new method of communicating employing computers as a collaborative tool to accelerate group formation and escalate group scope and influence allowing users to present themselves, connect to a social network, and develop and maintain relationship with others. Facebook is being widely used all over the world as it stats tells as compare to the other social networking sites so many researches are giving positive comments about Facebook. As the social media marketing is increasing day by day as many researches have identified in their research so the companies are likely to be taking social media component for their product promotion and marketing very seriously because enhanced engagement in social media has features such as increased speed with which information can be gathered and transmitted, greater volume of information that is easily accessible, more flexibility in how and when information is accessed and much great opportunity to interact with others I a range of context using text, audio or video. However in my opinion social media have has altered the media marketing paradigm by defining the new set of relationships between young people and organizations in which marketing and organizations have become pervasive, creating new hybrid forms that blend communications, content and commerce. Common Theories: Well there are most of the things that are common in every previous research that has been done on social media marketing as an effective medium to target the youth. As social media being a very popular medium among the youth so it has an influence on the purchasing decision. In todays digital-focused marketing environment, the internet as a communication and transaction channel adds two more inputs and influencers of buying behavior to the model. The first one is online marketing mix, which basically represents the controllable online experiences provided by the corporate. The second one is the social media experiences which are by and large beyond the marketers control. In my opinion the social media has a very good impact on the purchasing decision of the users because due to various techniques that many companies are using to promote their product on social media can attract users and they like d that product and ultimately buy it. Various researches have established framework s for social issues that have been discussed by most of the researches in their respective research. Social issues like In (health, education, environment, politics, safetyà ¢Ã¢â€š ¬Ã‚ ¦..e.t.c). Many researchers have described in their social marketing campaigns however, the model of communication for social change describes this interactive process best where by a social change in a community improves the health and welfare of all its members, driven by dialogue and collective action. Current scenario: According to the researchers Pakistan is a developing nation where digital networked technologies and new media platforms are just emerging (Yusuf 2008). Although many concluded that that availability of digital technologies and social media platforms facilitates democratic practices and participatory behavior, whether this is equally true for developing countries like Pakistan, is debatable. Most of the researches agues that the ability to use digital technologies and new media meaningfully, impacts participatory behavior and civic action, which is often overcome through the combined use of different technologies and concludes that new media platforms are increasingly effective as tools for community organizing and information dissemination. According to the different stats Pakistan has quit significant numbers of the users of social media that have an active account on different social networking site so they can be targeted through that medium. Our study is based on the topic social media as an effective medium to target the youth of Karachi as Pakistan has quit significant of users on social networking sites and especially Karachi has been amoung the largest city in Pakistan and majority of users resides in Karachi according to the study more then half of the users lie between the age group of 18-24 can be targeted through social media and most of the companies are now working on that. In many previous researches most of the researchers used Exploratory research approach because this is an develop theory we just have to identified whether it is effective or not we just have to testify that so exploratory approach can be used and in my opinion it us the correct approach that is being used. Qualitative methodology being used commonly in previous researches. This is survey research so the Questionnaire being used as an instrument to collect the data because in this type of study you have to gather the thoughts of different users who use the social media network sites so in my opinion this is the best instrument for collecting the data because on the basis of the users opinions you can improve your promoting techniques to promote your product on social media. Conclusion: Analysis of the previous researches and related articles have indicates that social media is a very important tool for networking among youngsters. As they are using these websites and their numbers are increasing day by day. In Pakistan the users are also increasing day by day and these are the good signs for the company who are working in Pakistan. These websites are helping the users to build their professional contacts and provides the users with various networking applications that make them hooked on to these social media websites. There is also an increasing trend among youngsters to buy products online through these websites so thats makes marketers to realized the importance of social media website as an essential component of integrated marketing communications. So many companies are driving different research methods to target the youth effectively on social media. Promotion on social media can actually encourage constant interaction with the customers, gaining an insight on their like and preferences and problems associated with the products. So through analysis of all the previous evidence it assures that social media marketing is an effective tool to target the youth.

Wednesday, November 13, 2019

The Story Stuff Essay -- Environment, Corporations, Consumerism

In the essays that we have been reading, there is a consist theme that has been occuring. This consist theme has been that there are people who are in power, and that their conscience has been covered by hot iron, becuase their minds are being controlled by their love for money, and that they have screwed up the way that the world works in the pursuit of money. The first assignment that we had was to watch the â€Å"Story of Stuff† and then had to talk about it. In the â€Å"Story of Stuff†, the main idea was that corporations cared about one thing and one thing only, making the most money, even if that meant destroying human lives and destroying the planet. In the next assignment, we had to read Naomi Klein’s essay â€Å"No Logo†, in which she tells us that the corporations found that they could make money without making any products, instead they made something called â€Å"brands†, which were nothing but concepts that did not require them to make the actual products. So instead they had several companies that treated their workers without any respect, but could make the products for the corporations at cheap costs. And in the essay â€Å"Iron Maiden† written by Jacobson and Mazur, the authors tell us about how the media has created an environment in which women honestly believe that only when they buy â€Å"brands† and torture their bodies to the horrors of unnecessary cosmetic surgery. And all of this is because there is a group of people, who have their morals controlled by their love of money, and that they have a race for who can own the most things and that nothing can get in their way, and all of this is shown by the essays that we have been studying. In the first assignment that we did as a class,which was watching the movie "The Story of Stuff", ... ...ke unneccary surgey that "may cause immune-system and death"(Jacobson and Mazur 214). And why is the media telling women this evil image of the "Iron Maiden", it is becuase of their love for money and the fact that their consciences have been sealed shut with a piece of hot iron, and because they have fallen for their own lie. The lie that "if you don’t own or buy a lot of stuff,you don’t exist"(Leonard 4). In conclusion, everything that we have learned this quarter has shown the truth about the current state of consumerism. That it is a state that has been created by a lie, and has grown with lies, and it is a state of existance that stomps on the human race each day with a huge iron toe boot. And I believe that this state will be changed into a perfect state of being, a state that will not view humans as expendable resources, but as living and breathing people. The Story Stuff Essay -- Environment, Corporations, Consumerism In the essays that we have been reading, there is a consist theme that has been occuring. This consist theme has been that there are people who are in power, and that their conscience has been covered by hot iron, becuase their minds are being controlled by their love for money, and that they have screwed up the way that the world works in the pursuit of money. The first assignment that we had was to watch the â€Å"Story of Stuff† and then had to talk about it. In the â€Å"Story of Stuff†, the main idea was that corporations cared about one thing and one thing only, making the most money, even if that meant destroying human lives and destroying the planet. In the next assignment, we had to read Naomi Klein’s essay â€Å"No Logo†, in which she tells us that the corporations found that they could make money without making any products, instead they made something called â€Å"brands†, which were nothing but concepts that did not require them to make the actual products. So instead they had several companies that treated their workers without any respect, but could make the products for the corporations at cheap costs. And in the essay â€Å"Iron Maiden† written by Jacobson and Mazur, the authors tell us about how the media has created an environment in which women honestly believe that only when they buy â€Å"brands† and torture their bodies to the horrors of unnecessary cosmetic surgery. And all of this is because there is a group of people, who have their morals controlled by their love of money, and that they have a race for who can own the most things and that nothing can get in their way, and all of this is shown by the essays that we have been studying. In the first assignment that we did as a class,which was watching the movie "The Story of Stuff", ... ...ke unneccary surgey that "may cause immune-system and death"(Jacobson and Mazur 214). And why is the media telling women this evil image of the "Iron Maiden", it is becuase of their love for money and the fact that their consciences have been sealed shut with a piece of hot iron, and because they have fallen for their own lie. The lie that "if you don’t own or buy a lot of stuff,you don’t exist"(Leonard 4). In conclusion, everything that we have learned this quarter has shown the truth about the current state of consumerism. That it is a state that has been created by a lie, and has grown with lies, and it is a state of existance that stomps on the human race each day with a huge iron toe boot. And I believe that this state will be changed into a perfect state of being, a state that will not view humans as expendable resources, but as living and breathing people.

Monday, November 11, 2019

American History Since 1865: Ashford University Course Overview Essay

HIS 204 Week 1 DQ 1 The History of Reconstruction: Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Reference the Discussion Forum Grading Rubric for guidance on how your discussion will be evaluated. HIS 204 Week 1 DQ 2 The Industrial Revolution: Too much corporate influence in politics; the specter of socialist policies undermining capitalism and individual freedoms; a middle class in apparent decline; waves of immigration which threatened to alter the character of American society; new technologies which introduced new social problems as well as offering new opportunities; and a general sense that the common people had lost control of their government: To a sometimes surprising degree, the issues which troubled Americans in the last quarter of the nineteenth century resembled our own. The past often loses much of its vigor and tumult as it becomes codified as history, and it can be difficult at times to understand how truly revolutionary—tranformative, disruptive, unprecedented, and divisive—an event such as the Industrial Revolution was for the people who lived through it. WEEK 2 COMPLETE WORK HIS 204 Week 2 Quiz HIS 204 Week 2 Paper The Progressive Presidents: Progressive Party The Progressive Party was created as a result of President Theodore Roosevelt. They were mostly focused on getting America’s financial system back to usual and making essential modifications. Progressive Party of 1912 had been called a political party in the United Stateand it was created by a split in the Republican Party. This was created by Theodore Roosevelt when he lost the Republican nomination to the in office President William Howard Taft and drew his delegates out of the conference (Mowry, 1946-1960). After that party is become popular as the Bull Moose Party, later than the party’s symbol and later than Roosevelt’s show off that he was just â€Å"as strong as a bull moose†. HIS 204 Week 2 DQ 1 The Progressive Movement 1.What, in your estimation, were the key principles of the Progressive Movement? 2.What were Progressivism’s most significant successes and failings? 3.Can the First World War be regarded as a particularly Progressive conflict, or did it derail the Progressive Movement—or are both of these statements true? 4. HIS 204 Week 2 DQ 2 America’s Age of Imperialism America’s Age of Imperialism was relatively short-lived, and somewhat anomalous in terms of overall US history. For a few brief years in the 1890s, the US aggressively pursued overseas colonies, holding on to those colonies even in the face of indigenous resistance and, unlike its handling of continental territories, offering the new colonies no pathway toward equal statehood and citizenship. The Filipino Insurrection of 1899 to 1902 provides a particularly unsettling episode in terms of how Americans generally like to remember their past. Having driven the Spanish out of the Philippines, the US ignored the Filipinos’ demand for independence, for which they had been fighting against the Spanish for several years, and  instead took possession of the islands, treating the Filipinos as colonial subjects. For several years, Americans and Filipinos fought over the destiny of the Philippines in a brutal conflict which cost the lives of hundreds of thousands—perhaps e ven more than a million—Filipino civilians. WEEK 3 COMPLETE WORK HIS 204 Week 3 Quiz HIS 204 Week 3 Final Paper Preparation (Native American history) Introduction It has been seen that Native American history extents thousands of thousands of years and two continents. This is a versatilenarrative of full of life cultures that in turn generatedcomplicatedfinancialassociations and multifaceted political unions. In the course of it all, an association of First Peoples to the earth has stay behind a fundamentalsubject. HIS 204 Week 3 DQ 1 Normalcy and the New Deal Normalcy and the New Deal When the First World War ended, Americans welcomed what they hoped would be a â€Å"return to normalcy.† The decades that followed, however, are ones which would rarely be described as normal, in comparison to what came before or after. During these decades, a struggle ensued within the American nation regarding how best to define the nation’s essential character, as groups like the revived Ku Klux Klan fought a rearguard action to define nationhood solely in terms of white skin and Protestant religion against secularists, Catholics, flappers, â€Å"New Negroes,† and others who challenged the traditional order. Immediately thereafter, the New Deal implemented in response to the Great Depression threatened to revolutionize the role of the federal government in lives of the American people, in ways which many Americans believed violated the basic tenets of the Constitution—and others believed were not radical enough. Taken together, the decades from 1920 to 1940 may have transformed the American nation more than any other comparable time period. HIS 204 Week 3 DQ 2 The End of Isolation Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Reference the Discussion Forum Grading Rubric for guidance on how your discussion will be evaluated. WEEK 4 COMPLETE WORK HIS 204 Week 4 Quiz HIS 204 Week 4 DQ 1 A Single American Nation When the First World War began, African-American leaders pressed the government to provide black men the right to go to combat to prove their devotion to their country. Hoping that their service would lay a stake on citizenship which the nation would have no choice but to honor, the â€Å"New Negro† of the 1920s adopted a more militant stance toward civil rights. The civil rights struggle envisioned at the time, however, made few concrete gains. Discrimination and disenfranchisement persisted. HIS 204 Week 4 DQ 2 Cold War After the Second World War, the US embarked on what came to be known as the Cold War against the Soviet Union. Although the two sides never fought against each other directly, the Cold War nonetheless erupted into violence at times in places like Vietnam, Korea, and Afghanistan. As the US grew more activist and interventionist in its foreign policy, the domestic government also grew in power and in its role in the people’s lives. WEEK 5 COMPLETE WORK HIS 204 Week 5 DQ 1 The Age of Reagan; Most of us have lived much of our lives in the â€Å"Age of Reagan,† a period which dates from 1980 and which may still be ongoing today. Historians  increasingly agree that the election of Ronald Reagan in 1980 represented a â€Å"revolution† in American society and, particularly, its politics. Review Reagan’s presidential career to explain what about it precisely was so â€Å"revolutionary.† Compare his approach to politics and foreign affairs with those of his predecessors, and assess the ways that his successors either built upon or attempted to reverse his legacy. Explain why so many Americans opposed Reagan’s policies and those of his successors. Consider also the social and cultural changes which took place during the Age of Reagan. Finally, assess the success of the â€Å"Reagan Revolution† by identifying which problems it ameliorated and which it exacerbated. In your response, consider THREE of the following topics, with regard to how both Reagan and his successors handled or contributed to them: HIS 204 Week 5 DQ 2 The Lived Experience of Ordinary People Especially since the 1960s, historians have sought to understand history not just as a series of major events presided over by generals and statesmen, but also as the lived experience of ordinary people. For this last discussion, begin by reflecting on your own past with an eye toward how American society has changed over the course of your life. In your response, focus less on major political or international events than on the ways day-to-day life in America is different today from what it was when you were younger. You might consider such factors as the cost of goods and services, the forms of entertainment, means of communication, and so forth. HIS 204 Week 5 Final Paper Native American history Thesis statement: Native American history Introduction It has been seen that Native American history extents thousands of thousands of years and two continents. This is a versatilenarrative of full of life cultures that in turn generatedcomplicatedfinancialassociations and multifaceted political unions. In the course of it all, an association of First Peoples to the earth has stay behind a fundamentalsubject. Despite the fact that Native Americans of the areanowadaysrecognizedlike New England  share identical languages and civilizations, recognizedlike Eastern Algonquian, we can say that they are not one political or societalcluster. To a certain extent, history comprises and still comprisesnumerous sub-groups. For instance, the Wampanoag reside in southeastern Massachusetts,the Pequots and Mohegan’s live in Connecticutat the same time as the Pocumtucks dwelt in the middle Connecticut River Valley close to today’s Deerfield, Massachusetts (Bourne, 1990).

Saturday, November 9, 2019

Risc & Pipelining

What is RISC Architecture? * RISC stands for Reduced Instruction Set Computer. * An Instruction set is a set of instructions that helps the user to construct machine language programs to do computable tasks. History * In early days, the mainframes consumed a lot of resources for operations * Due to this, in 1980 David Paterson, University of Berkeley introduced the RISC concept. * This included fewer instructions with simple constructs which had faster execution, and less memory usage by the CPU. * Approximately a year was taken to design and fabricate RISC I in silicon * In 1983, Berkeley RISC II was produced.It is with RISC II that RISC idea was opened to the industry. * In later years it was incorporated into Intel Processors * After some years, a revolution took place between the two Instruction Sets. * Whereby RISC started incorporating more complex instructions and CISC started to reduce the complexity of their instructions. * By mid 1990’s some RISC processors became mo re complex than CISC! * In today’s date the difference between the RISC and CISC is blurred. Characteristics and Comparisons * As mentioned, the difference between RISC and CISC is getting eradicated. But these were the initial differences between the two.RISC| CISC| Fewer instructions| More (100-250)| More registers hence more on chip memory (faster)| Less registers| Operations done within the registers of the CPU| Can be done external to CPU eg memory| Fixed length instruction format hence easily decoded| Variable length| Instruction execution in one clock cycle hence simpler instructions| In multiple clock cycles| Hard wired hence faster| Micro programmed| Fewer addressing modes| A variety| Addressing modes : Register direct. Immediate addressing, Absolute addressing Give examples on one set of instructions for a particular operation, Instruction Formats ttp://www-cs-faculty. stanford. edu/~eroberts/courses/soco/projects/2000-01/risc/risccisc/ Advantages and Disadvantages * Speed of instruction execution is improved * Quicker time to market the processors since few instructions take less time to design and fabricate * Smaller chip size because fewer transistors are needed * Consumes lower power and hence dissipates less heat * Less expensive because of fewer transistors * Because of the fixed length of the instructions, it does not use the memory efficiently * For complex operations, the number of instructions will be largerPipelining The origin of pipelining is thought to be in the early 1940s. The processor has specialised units for executing each stage in the instruction cycle. The instructions are performed concurrently. It is like an assembly line. IF| ID| OF| OE| OS| | | | | | | IF| ID| OF| OE| OS| | | | | | | IF| ID| OF| OE| OS| | | | | | | IF| ID| OF| OE| OS| | | Time Steps (clocks) Pipelining is used to accelerate the speed of the processor by overlapping various stages in the instruction cycle. It improves the instruction execution bandwidt h. Each instruction takes 5 clock cycles to complete.When pipelining is used, the first instruction takes 5 clock cycles, but the next instructions finish 1 clock cycle after the previous one. Types of Pipelining There are various types of pipelining. These include Arithmetic pipeline, Instruction pipeline, superpipelining, superscaling and vector processing Arithmetic pipeline: Used to deal with scientific problems like floating point operations and fixed point multiplications. There are different segments or sub operations for these operations. These can be performed concurrently leading to faster execution.Instruction pipeline: This is the general pipelining, which have been explained before. — Pipeline Hazards Data Dependency: When two or more instructions attempt to share the same data resource. When an instruction is trying to access or edit data which is being modified by another instruction. There are three types of data dependency: RAW: Read After Write – This happens when instruction ij reads before instruction ii writes the data. This means that the value read is too old. WAR: Write After Read – This happens when instruction ij writes before instruction ii reads the data.This means that the value read is too new. WAW: Write After Write – This happens when instruction ij writes before instruction ii writes the data. This means that a wrong value is stored. Solutions Data Dependency: * Stall the pipeline – This means that a data dependency is predicted and the consequent instructions are not allowed to enter the pipeline. There is a need for special hardware to predict the data dependency. Also a time delay is caused * Flush the pipeline – This means that when a data dependency occurs, all other instructions are removed from the pipeline. This also causes a time delay. Delayed load – Insertion of No Operation Instructions in between data dependent instructions. This is done by the compiler and it avoids data dependency Clock Cycle| 1| 2| 3| 4| 5| 6| 1. Load R1| IF| OE| OS| | | | 2. Load R2| | IF| OE| OS| | | 3. Add R1 + R2| | | IF| OE| OS| | 4. Store R3| | | | IF| OE| OS| Clock Cycle| 1| 2| 3| 4| 5| 6| 7| 1. Load R1| IF| OE| OS| | | | | 2. Load R2| | IF| OE| OS| | | | 3. NOP| | | IF| OE| OS| | | 4. Add R1 + R2| | | | IF| OE| OS| | 5. Store R3| | | | | IF| OE| OS| Branch Dependency: this happens when one instruction in the pipeline branches into another instruction.Since the instructions have already entered the pipeline, when a branch occurs this means that a branch penalty occurs. Solutions Branch Dependency 1. Branch prediction: A branch to an instruction to an instruction and its outcome is predicted and instructions are pipelined accordingly 2. Branch target buffer: 3. Delayed Branch: The compiler predicts branch dependencies and rearranges the code in such a way that this branch dependency is avoided. No operation instructions can also be used. No operation instructions 1. LO AD MEM[100] R1 2. INCREMENT R2 3. ADD R3 R3 + R4 4. SUB R6 R6-R5 . BRA X Clock Cycle| 1| 2| 3| 4| 5| 6| 7| 8| 9| 1. Load| IF| OE| OS| | | | | | | 2. Increment| | IF| OE| OS| | | | | | 3. Add| | | IF| OE| OS| | | | | 4. Subtract| | | | IF| OE| OS| | | | 5. Branch to X| | | | | IF| OE| OS| | | 6. Next instructions| | | | | | | IF| OE| OS| Clock Cycle| 1| 2| 3| 4| 5| 6| 7| 8| 9| 1. Load| IF| OE| OS| | | | | | | 2. Increment| | IF| OE| OS| | | | | | 3. Add| | | IF| OE| OS| | | | | 4. Subtract| | | | IF| OE| OS| | | | 5. Branch to X| | | | | IF| OE| OS| | | 6. NOP| | | | | | IF| OE| OS| | 7. Instructions in X| | | | | | | IF| OE| OS| Adding NOP InstructionsClock Cycle| 1| 2| 3| 4| 5| 6| 7| 8| 1. Load| IF| OE| OS| | | | | | 2. Increment| | IF| OE| OS| | | | | 3. Branch to X| | | IF| OE| OS| | | | 4. Add| | | | IF| OE| OS| | | 5. Subtract| | | | | IF| OE| OS| | 6. Instructions in X| | | | | | IF| OE| OS| Re arranging the instructions Intel Pentium 4 processors have 20 stage pipelines. Toda y, most of these circuits can be found embedded inside most micro-processors. Superscaling: It is a form of parallelism combined with pipelining. It has a redundant execution unit which provides for the parallelism. Superscalar: 1984 Star Technologies – Roger ChenIF| ID| OF| OE| OS| | | | | | IF| ID| OF| OE| OS| | | | | | | IF| ID| OF| OE| OS| | | | | | IF| ID| OF| OE| OS| | | | | | | IF| ID| OF| OE| OS| | | | | | IF| ID| OF| OE| OS| | | | | | | IF| ID| OF| OE| OS| | | | | | IF| ID| OF| OE| OS| | | Superpipelining: It is the implementation of longer pipelines that is pipelines with more stages. It is mainly useful when some stages in the pipeline take longer than the others. The longest stage determines the clock cycle. So if these long stages can be broken down into smaller stages, then the clock cycle time can be reduced.This reduces time wasted, which will be significant if a number of instructions are performed. Superpipelining is simple because it does not need any addit ional hardware like for superscaling. There will be more side effects for superpipelining since the number of stages in the pipeline is increased. There will be a longer delay caused when there is a data or branch dependency. Vector Processing: Vector Processors: 1970s Vector Processors pipeline the data also not just the instructions. For example, if many numbers need to be added together like adding 10 pairs of numbers, in a normal processor, each pair will be added at a time.This means the same sequence of instruction fetching and decoding will have to be carried out 10 times. But in vector processing, since the data is also pipelined, the instruction fetch and decode will only occur once and the 10 pairs of numbers (operands) will be fetched altogether. Thus the time to process the instructions are reduced significantly. C(1:10) = A(1:10) + B(1:10) They are mainly used in specialised applications like long range weather forecasting, artificial intelligence systems, image process ing etc.Analysing the performance limitations of the rather conventional CISC style architectures of the period, it was discovered very quickly that operations on vectors and matrices were one of the most demanding CPU bound numerical computational problems faced. RISC Pipelining: RISC has simple instructions. This simplicity is utilised to reduce the number of stages in the instruction pipeline. For example the Instruction Decode is not necessary because the encoding in RISC architecture is simple. Operands are all stored in the registers hence there is no need to fetch them from the memory.This reduces the number of stages further. Therefore, for pipelining with RISC architecture, the stages in the pipeline are instruction fetch, operand execute and operand store. Because the instructions are of fixed length, each stage in the RISC pipeline can be executed in one clock cycle. Questions 1. Is vector processing a type of pipelining 2. RISC and pipelining The simplest way to examine the advantages and disadvantages of RISC architecture is by contrasting it with it's predecessor: CISC (Complex Instruction Set Computers) architecture. Multiplying Two Numbers in MemoryOn the right is a diagram representing the storage scheme for a generic computer. The main memory is divided into locations numbered from (row) 1: (column) 1 to (row) 6: (column) 4. The execution unit is responsible for carrying out all computations. However, the execution unit can only operate on data that has been loaded into one of the six registers (A, B, C, D, E, or F). Let's say we want to find the product of two numbers – one stored in location 2:3 and another stored in location 5:2 – and then store the product back in the location 2:3. The CISC ApproachThe primary goal of CISC architecture is to complete a task in as few lines of assembly as possible. This is achieved by building processor hardware that is capable of understanding and executing a series of operations. For this p articular task, a CISC processor would come prepared with a specific instruction (we'll call it â€Å"MULT†). When executed, this instruction loads the two values into separate registers, multiplies the operands in the execution unit, and then stores the product in the appropriate register. Thus, the entire task of multiplying two numbers can be completed with one instruction: MULT 2:3, 5:2MULT is what is known as a â€Å"complex instruction. † It operates directly on the computer's memory banks and does not require the programmer to explicitly call any loading or storing functions. It closely resembles a command in a higher level language. For instance, if we let â€Å"a† represent the value of 2:3 and â€Å"b† represent the value of 5:2, then this command is identical to the C statement â€Å"a = a * b. † One of the primary advantages of this system is that the compiler has to do very little work to translate a high-level language statement into assembly.Because the length of the code is relatively short, very little RAM is required to store instructions. The emphasis is put on building complex instructions directly into the hardware. The RISC Approach RISC processors only use simple instructions that can be executed within one clock cycle. Thus, the â€Å"MULT† command described above could be divided into three separate commands: â€Å"LOAD,† which moves data from the memory bank to a register, â€Å"PROD,† which finds the product of two operands located within the registers, and â€Å"STORE,† which moves data from a register to the memory banks.In order to perform the exact series of steps described in the CISC approach, a programmer would need to code four lines of assembly: LOAD A, 2:3 LOAD B, 5:2 PROD A, B STORE 2:3, A At first, this may seem like a much less efficient way of completing the operation. Because there are more lines of code, more RAM is needed to store the assembly level instr uctions. The compiler must also perform more work to convert a high-level language statement into code of this form. CISC | RISC | Emphasis on hardware | Emphasis on software | Includes multi-clock complex instructions | Single-clock, educed instruction only | Memory-to-memory: â€Å"LOAD† and â€Å"STORE† incorporated in instructions | Register to register: â€Å"LOAD† and â€Å"STORE† are independent instructions | Small code sizes, high cycles per second | Low cycles per second, large code sizes | Transistors used for storing complex instructions | Spends more transistors on memory registers | However, the RISC strategy also brings some very important advantages. Because each instruction requires only one clock cycle to execute, the entire program will execute in approximately the same amount of time as the multi-cycle â€Å"MULT† command.These RISC â€Å"reduced instructions† require less transistors of hardware space than the complex in structions, leaving more room for general purpose registers. Because all of the instructions execute in a uniform amount of time (i. e. one clock), pipelining is possible. Separating the â€Å"LOAD† and â€Å"STORE† instructions actually reduces the amount of work that the computer must perform. After a CISC-style â€Å"MULT† command is executed, the processor automatically erases the registers. If one of the operands needs to be used for another computation, the processor must re-load the data from the memory bank into a register.In RISC, the operand will remain in the register until another value is loaded in its place. The Performance Equation The following equation is commonly used for expressing a computer's performance ability: The CISC approach attempts to minimize the number of instructions per program, sacrificing the number of cycles per instruction. RISC does the opposite, reducing the cycles per instruction at the cost of the number of instructions p er program. RISC Roadblocks Despite the advantages of RISC based processing, RISC chips took over a decade to gain a foothold in the commercial world. This was largely due to a lack of software support.Although Apple's Power Macintosh line featured RISC-based chips and Windows NT was RISC compatible, Windows 3. 1 and Windows 95 were designed with CISC processors in mind. Many companies were unwilling to take a chance with the emerging RISC technology. Without commercial interest, processor developers were unable to manufacture RISC chips in large enough volumes to make their price competitive. Another major setback was the presence of Intel. Although their CISC chips were becoming increasingly unwieldy and difficult to develop, Intel had the resources to plow through development and produce powerful processors.Although RISC chips might surpass Intel's efforts in specific areas, the differences were not great enough to persuade buyers to change technologies. The Overall RISC Advantag e Today, the Intel x86 is arguable the only chip which retains CISC architecture. This is primarily due to advancements in other areas of computer technology. The price of RAM has decreased dramatically. In 1977, 1MB of DRAM cost about $5,000. By 1994, the same amount of memory cost only $6 (when adjusted for inflation). Compiler technology has also become more sophisticated, so that the RISC use of RAM and emphasis on software has become ideal.